After we finished their site designs, a couple of clients were looking for more interaction with site visitors, so we added a blog. We ruled out traditional guestbooks; even if we spam-proofed them, a one-way form didn’t achieve what the client wanted. The blogs make nice complements to their Web sites, and could be nicely customized to fit the look of the static web pages (See aaronschuerr.com/aaronsblog and gillianswanson.com/resources.) The more my clients adopt blogs, and the more I work with the three that I maintain for business and personal use, the more I think that it is a good choice for new client Web sites. Some blog themes do a nice job of combining a lot of stable content with dynamic post content (e.g. the Revolution theme that I based this site on), and there are many plugins for the WordPress blog platform that I use. The plugins extend the blog themes to handle things like image galleries, online shopping, spam filtering in blog comments, notifying Google to index your site, et cetera, making it possible to develop a multi-faceted and lively site. Blog Web pages are assembled dynamically in a browser at viewing time using PHP (server-side scripts) to process...